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This current research investigates antecedents affecting young consumers' purchasing intention of organic foods in a developing nation’s (Pakistan) context utilizing Theory of Planned Behavior. For this purpose, theoretical framework comprising characteristics of a product, concerns of consumers and consciousness were proposed.

Responses were collected from a sample comprising 418 young consumers through the convenience sampling technique. The data has been evaluated through Structural Equation Modeling.

Findings demonstrate that characteristics of products and concerns of consumers significantly affect young consumer's health and social consciousness. However, such health and social consciousness were found to have an insignificant effect on young consumers' attitudes. Moreover, findings also show that attitude is positively linked with young consumers' purchase frequency towards organic foods. Outcomes also approve moderation of environmental awareness between attitude and organic food purchasing intention.

The present study offers numerous implications for marketers, policymakers and socio-ecological organizations regarding development of intervention strategies to promote the purchase of organic foods. The study provides implications regarding making organic foods more accessible to all consumers in order to increase organic food consumption in developing countries.

Although young consumers are aware of organic food products, their knowledge about the concept is limited. Therefore, this study provides an understanding of consumer's perspective regarding their purchase intention of organic foods, which will help marketers, researchers and food producers to achieve marketing strategies for the development of these products.

Academic adjustment is an important indicator which represents the students' academic achievements. The purpose of this investigation is to examine the fundamental role of academic adjustment for the success of student's by considering the influence of several psychological, motivational and behavioral factors that affect the academic adjustment of students in the university which then influences the students' academic achievements.

Data were gathered through self-administered questionnaires from 409 students enrolled in a Business degree program in an academic institution by using a convenience sampling technique. Structural equation modeling (SEM) technique has been applied for analyzing the data and the proposed hypothesis.

Results obtained from partial least square (PLS)-SEM analysis indicated that academic adjustment is affected by psychological, motivational and behavioral factors and in turn influences the outcomes of success. Moreover, the findings also showed that psychological and motivational factors, directly and indirectly via partial mediation of adjustment, and behavioral factors via full mediation of academic adjustment influences the outcomes of success.

The study implies that it is important for university policymakers that they should give great priority to fully exploiting its potential to facilitate student's effective adjustment to academic life. Universities should pay attention to enhancing the academic study skills of students which leads to gains in academic achievement. Furthermore, universities should integrate self-regulated skills and provides motivation to students which is the biggest contributor toward adjustment as well as this study broadens the understanding of psychological capital as a resource that enhances academic adjustment.

Very little attention has been given to examining the role of academic adjustment in the success of students. Therefore, the present study makes two contributions to this research. First, the study broadens the understanding of psychological capital with the potential to strengthen adjustment with academic life in domains, i.e. academic achievement and institutional adjustment. Second, the study identifies which motivational and behavioral factors affect academic adjustment and achievement.